AI Personal Assistant for UK Tradesmen

Your evenings back.
Your business sorted.

You're brilliant at your trade. Graft handles everything else — calls, invoices, WhatsApp, bookings, reviews — 24/7, under your own name. Not a single customer will know.

Validation Research · March 2026
81.5%
of 200 UK tradesmen gave a green light — target was 60%
£7,240
average annual loss reported by tradesmen surveyed
61%
said £29/month was cheaper than they expected to pay
92%
of plumbers and electricians said yes. Immediately.

Verdict: build it. One recovered missed call per month pays for six months of Graft.

62% of sole trader calls go unanswered◆ 81% of tradesmen are chasing unpaid invoices◆ Average tradesman loses £7,240 a year◆ 47% spend their evenings on admin◆ 84% of tradesmen use WhatsApp for work◆ 91% experienced work-related stress in 2025◆ 62% of sole trader calls go unanswered◆ 81% of tradesmen are chasing unpaid invoices◆ Average tradesman loses £7,240 a year◆ 47% spend their evenings on admin◆ 84% of tradesmen use WhatsApp for work◆ 91% experienced work-related stress in 2025◆
"

All invoices already sent. Money in by end of week without me chasing anyone.

Plumber · Manchester

"

Phone handled itself all day. No missed jobs. Diary full for next two weeks.

Electrician · Birmingham

"

My wife stops asking me to put the phone down at dinner. That would be enough.

Builder · Leeds

What Graft Does

Every part of running your business. Handled.

📞
AI Phone Answering
Answers every call 24/7 as your own PA. Qualifies leads, books jobs, notifies you instantly.
Starter
🧾
AI Invoicing
Invoice generated the moment you finish a job. Automatic chasers at 3, 7, 14 days.
Starter
💬
WhatsApp AI Inbox
AI handles all routine enquiries and booking on WhatsApp, around the clock, in your voice.
Starter
🎤
AI Quoting
Speak a voice note. Professional quote ready in 60 seconds, sent while you are still on the drive.
Starter
📅
Smart Scheduling
Live calendar management, branded booking confirmations, automated job reminders.
Starter
⭐
Review Automation
Request sent 48hrs after every job. AI drafts your response for one-tap approval.
Starter
📱
Instagram and Facebook
Monitors DMs, responds instantly, writes and schedules posts. Leads do not wait.
Pro
🔒
Compliance Tracker
Gas Safe, NICEIC, insurance, MOT. Reminders at 60, 30, 7 days. Never caught out.
Pro
Simple Pricing

One recovered missed call pays for six months.

Starter
£29
per month · cancel anytime
  • AI Phone Answering, 24/7
  • Automated Invoicing and Chasers
  • WhatsApp AI Inbox
  • Voice-to-Quote in 60 seconds
  • Smart Scheduling
  • Review Automation
  • Branded Customer Booking Page

78% WTP confirmed · 61% said it was cheaper than expected

Most Popular
Pro
£59
per month · cancel anytime
  • Everything in Starter
  • Instagram Automation
  • Facebook Tools and AI Messenger
  • Compliance Tracker
  • Business Intelligence Reports
  • Xero and QuickBooks integration

51% WTP confirmed · Highest uptake: Gas Engineers

Business
£99
per month · cancel anytime
  • Everything in Pro
  • Multi-user up to 6 employees
  • Fleet and Job Tracking
  • Facebook Ads AI
  • Priority Support
  • Dedicated onboarding call

22% WTP confirmed · Small trade businesses 2 to 6 vans

Early Access

Be first. Pay less. Shape the product.

Founding members get a locked-in beta price and direct access to the team. We are building this for tradesmen, with tradesmen.

You are on the list. We will be in touch before we launch with your founding member pricing.
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No spam. No card. We will contact you personally before launch.